# Privacy Policy

Last updated: July 26, 2026

Reece Horwood ("I", "me", or "my") operates the mobile application Word Wise (the "Game"). This page informs you of my policies regarding the collection, use, and disclosure of personal data when you use the Game and the choices you have associated with that data.

## Information Collection and Use

I do not personally collect, store, or share any direct Personally Identifiable Information (PII) such as your name, address, or phone number through the Game. Gameplay stats, high scores, streaks, unlocked lexicon words, and theme preferences are stored locally on your device using standard application storage.

## Third-Party Services & Advertisements

The Game utilizes third-party software development kits (SDKs), specifically **Google AdMob**, to display advertisements. These third-party partners may automatically collect certain information to serve contextual or personalized ads, including:

* Device identifiers (such as IDFA on iOS)
* IP address
* General location data
* Interaction data with advertisements

### App Tracking Transparency (ATT)
On iOS devices running iOS 14.5 and later, the Game requests permission via Apple's App Tracking Transparency framework to track your activity across other companies' apps for targeted advertising purposes. You may choose to allow or deny this tracking prompt at any time within your iOS device settings.

### GDPR and CCPA Compliance
For users in the European Economic Area (EEA) and California, the Game integrates Google's User Messaging Platform (UMP) SDK to manage consent preferences regarding personalized advertising and data collection in compliance with regional privacy regulations.

## Children's Privacy

The Game does not knowingly address anyone under the age of 13. I do not collect personally identifiable information from children under 13.

## Changes to This Privacy Policy

I may update this Privacy Policy from time to time. You are advised to review this page periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

## Contact Me

If you have any questions about this Privacy Policy, please contact me:

* By email: reeceyox@gmail.com
* Developer Name: Reece Horwood